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Difference between Project Management and Channel Management

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1. Project Management :
Project management, as name suggest, is simply management that involves processes, methods, skills, understanding, and experience to achieve desired objective of project and meet project requirements.

2. Channel Management :
Channel management, as name suggests, is simply management that focuses on handling various streams that are employed by company simply to sell their goods or services or products.

Difference between Project Management and Channel Management :

Project Management Channel Management
It mainly focuses on management and organizing project work individually along with its resources. It mainly focuses on management and developing programs or techniques for selling and servicing customers.
It is a temporary management process and has defined beginning and end in time. It is a permanent management process.
Project manager have more responsibilities than channel manager. Channel manager have less responsibilities than project manager.
Project management includes various activities such as scope management, scheduling management, identifying stakeholders, defining objectives of project, etc. Channel management include various activities such as process synchronization, process communication, deadlock handling, suspension of processes, resumption of processes, etc.
Types of project management includes PRINCE2 project management, scrum management, agile management, Lean management, etc. Types of channel management includes reverse channels, direct selling, selling through intermediate, dual distribution.
Process of this management includes initiating, planning, execution, monitoring and closing project after its completion successfully. Process of this management includes analyzing customer, establish channel objective, specify distribution tasks, evaluate and select among channel, evaluate channel member performance.
Its benefits include service delivery effectiveness, competitive advantage, improve flexibility, increased quantity, etc. Its benefits includes increase customer satisfaction, streamline communication, develop program for selling, etc.
Its main objective is to complete project successfully and provide guidance to project team’s operation so that goal can be achieved. Its main objective is develop and establish direct communication with customers in each and every channel.
Project management is more difficult than channel management. Channel management is less difficult than project management.

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Last Updated : 23 Nov, 2020
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